Social Media is Core to Dell’s Marketing Strategy!
September 29th, 2009
Archive
Archive for the ‘Tech’ Category
SAP CRM 7.0 - High Volume Segmentation
September 17th, 2009
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SAPCRMTV asked:
SAP CRM 7.0 addresses the specific needs of high-volume consumer marketing environments where marketers deal with large number of end-consumers, segments, and campaigns and orchestrate multiple communication channels. This video shows the highlights of CRM segmentation with CRM7.0.
Erica
Acxiom® June 2008 Consumer Dynamics Study
July 12th, 2009
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AcxiomCorporation asked:
Product Leader Louis Rolleigh discusses the June 2008 Acxiom PersonicX® Consumer Dynamics study, where Acxiom research analysts found almost 17 million US households likely to engage in remodeling activities despite the nation’s current housing slump.
Gail
Groundswell Business Strategies
May 25th, 2009
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ForresterResearch asked:
Except from Forrester’s ConsumerForum 2007. Forrester Research Vice President Josh Bernoff says objectives, not technologies, should drive your Groundswell strategy. Forrester uses a four-step approach to help companies develop an analytical framework for defining and measuring the business impact of Social Computing efforts. October 12, 2007 in Chicago. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward …
Stacey